The millennials are the generation marketers have been trying to wrap their heads around for years, thanks to their immense buying power and their influence over different industries. While the importance of the millennial generation has been recognised, few have discovered the power of their children – Generation Alpha, especially when it comes to their impact over the world of technology. Yes, even when many of them are still feeding on baby formulas or not even born!
Who are the Alphas?
Generation Alpha, offspring of the millennials, are born from 2010 until 2025. Growing up with an iPad in their hands, they are the most technologically supplied children ever. Many of them know how to scroll before learning to walk and spend time on digital devices everyday. These “screenagers”, who have digital technology fully integrated into their lives, are shaping the technology trends like never before.
Technology Trends Set by the Alphas:
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Kid-Friendly Tech Accessories
Generation Alphas are profoundly influencing their millennial parents’ buying habit on tech products. There is no surprise kid-friendly tech accessories become widely popular while the alphas are given phones and tablets as toys. Child-safe BUDDIBOX iPad Case was one of the “most wished for” items on Amazon.com at last year’s Christmas.
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Apps for Kids
As smartphones and tablets are a part of the Alphas’ day-to-day life since the day they are born, educational apps tailored for the generation are among one of the most profit-making in the app store. One defining example is ABCmouse, an educational platform exclusively targeting generation Alpha, which is subscribed to by over 1 million families.
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Alphas as Tech Creators
It does not make sense to question Alphas’ power to create technology when they are exposed to it like being exposed to air and water. Aside from educational apps targeting kids as the users, pioneering marketers have discovered the potential to include the Alphas as creators in the apps. Apple takes the lead by making coding available to everyone via its Swift Playgrounds iPad app. Smart construction startup Sam Labs takes the game to another level by introducing toys that allow children to learn coding and engineering basics while playing. These toys are linked to an iPad app so that kids can build systems and inventions.
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Alpha Social Influencers
It is not difficult for Alphas to create influence on social media platforms at such a young age when they are growing up playing with smartphones. For example, 4-year-old fashionista Laerta has more than 526,000 followers on her Instagram account, while Charli and Ashlee, 7 and 10, of YouTube baking channel CharlisCraftyKitchen have over 800,000 subscribers and an average of 29 million monthly views. With the support of their Alpha audience who play with electronic devices everyday, it is unsurprising that these alphas’ personalities are successful on social media channels.
The Alphas are impacting the latest trends of technology in full force and influencing the consumption patterns of their millennial parents profoundly. Stay up to date with the influence of The Alphas and the new trends we’re sure to come across at www.laptopoutletblog.co.uk.
